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Want a way to automatically redirect your visitors to a new location? It's easier than you think if you use the META tag.

META tags are a powerful but often poorly understand part of HTML. The tag was created to allow webmasters to specify important "meta data" about their document. What's meta data? Literally, it's data about data. A META tag contains information about your overall Web page that's important for indexing, archiving, or otherwise managing the page. Think of it as the librarian's favorite tag.

By far the most frequent use of META tags is to help search engines index your page. By using a META tag with keywords or a document description, you can dramatically boost your ranking in the major search engines. Description and keyword versions of the META tag look like this: