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Insights from Googlers into our products, technology, and the Google culture.
URL: https://blog.google/
Updated: 1 hour 34 min ago
Personalized advertising provides a €100 billion boost to EU competitiveness.Personalized advertising provides a €100 billion boost to EU competitiveness.
Personalized advertising secures €100 billion each year in additional sales for EU businesses, contributing €25 billion to GDP and supporting 570,000 jobs, a new economi…
Categories: Technology
100 things we announced at I/O100 things we announced at I/OContributor
Learn more about the biggest announcements and launches from Google’s 2025 I/O developer conference.Learn more about the biggest announcements and launches from Google’s 2025 I/O developer conference.
Categories: Technology
Expand your universe of conversions with Smart Bidding Exploration.Expand your universe of conversions with Smart Bidding Exploration.
When marketers react to past performance and short-term goals, they can miss opportunities.For example, a mortgage lender likely already bids successfully on high-perfor…
Categories: Technology
Google Marketing Live 2025Google Marketing Live 2025VP and General Manager of Google Ads & Commerce
At Google Marketing Live, we shared our next-gen AI-powered marketing solutions.
At Google Marketing Live, we shared our next-gen AI-powered marketing solutions.
Categories: Technology
Drive peak campaign performance with new agentic capabilitiesDrive peak campaign performance with new agentic capabilities
We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns.We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns.
Categories: Technology
Get more from your ads with the latest AI measurement tools.Get more from your ads with the latest AI measurement tools.
Consumer journeys are more dynamic than ever, and marketers are under pressure to connect every ad dollar to the bottom line. That’s where AI-driven measurement comes in…
Categories: Technology
4 new ways Google AI powers creativity4 new ways Google AI powers creativity
Discover 4 new ways Google AI’s tools can help businesses reach customers and grow with compelling visual content — at scale.Discover 4 new ways Google AI’s tools can help businesses reach customers and grow with compelling visual content — at scale.
Categories: Technology
More opportunities for your business on Google SearchMore opportunities for your business on Google Search
AI in Search is unlocking new ways for people to ask whatever’s on their mind and new brand opportunities in AI Overviews and AI Mode.AI in Search is unlocking new ways for people to ask whatever’s on their mind and new brand opportunities in AI Overviews and AI Mode.
Categories: Technology
Understand all the I/O news with NotebookLM.Understand all the I/O news with NotebookLM.
Google I/O 2025 was full of tons of announcements, lots of launches and plenty of demos! And if you just can’t get enough of all things I/O, you can dive deeper into the…
Categories: Technology
Google Cloud and NVIDIA are starting a new developer community.Google Cloud and NVIDIA are starting a new developer community.Group Marketing Manager
At Google I/O ‘25, we introduced a new Google Cloud and NVIDIA developer community, a dedicated forum to connect with experts from both companies.In the coming weeks, co…
Categories: Technology
Fuel your creativity with new generative media models and toolsFuel your creativity with new generative media models and toolsVP, Google DeepMind
From Imagen 4 and Veo 3 to Flow, try these new generative media tools today.From Imagen 4 and Veo 3 to Flow, try these new generative media tools today.
Categories: Technology
Learn in newer, deeper ways with GeminiLearn in newer, deeper ways with GeminiChief Technologist
Read about Google’s learning news from I/O 2025, including that we’re infusing LearnLM directly into Gemini 2.5.Read about Google’s learning news from I/O 2025, including that we’re infusing LearnLM directly into Gemini 2.5.
Categories: Technology
I/O 2025I/O 2025
We’re doing cutting-edge research to build the most helpful AI that’s more intelligent, agentic and personalized.
We’re doing cutting-edge research to build the most helpful AI that’s more intelligent, agentic and personalized.
Categories: Technology
Introducing Google AI Ultra: The best of Google AI in one subscriptionIntroducing Google AI Ultra: The best of Google AI in one subscriptionVice President, Google Photos & Google One
Learn about Google AI Ultra, Google’s new AI subscription with the highest access to our most capable models and premium features.Learn about Google AI Ultra, Google’s new AI subscription with the highest access to our most capable models and premium features.
Categories: Technology
Here’s how to use Google’s new “try it on” feature.Here’s how to use Google’s new “try it on” feature.
Found the perfect outfit but you’re not quite sure how it'll look on you? Google now lets you virtually try on garments using your own photo in four simple steps:Opt in …
Categories: Technology
See the new ways Google Workspace with Gemini can help you at work and at home.See the new ways Google Workspace with Gemini can help you at work and at home.VP
New Gemini updates built directly into tools you use every day — like Gmail, Meet, Vids and Docs — are coming to Google Workspace.Gmail is getting personalized smart rep…
Categories: Technology
Google Beam: Our AI-first 3D video communication platformGoogle Beam: Our AI-first 3D video communication platformGeneral Manager
Project Starline is becoming Google Beam, a platform that uses AI to turn 2D video streams into realistic, immersive video calls.Project Starline is becoming Google Beam, a platform that uses AI to turn 2D video streams into realistic, immersive video calls.
Categories: Technology
Shop with AI Mode, use AI to buy and try clothes on yourself virtuallyShop with AI Mode, use AI to buy and try clothes on yourself virtuallyVice President
Learn more about Google’s new shopping features in AI Mode as well as a new virtual try-on tool that works with personal photos.Learn more about Google’s new shopping features in AI Mode as well as a new virtual try-on tool that works with personal photos.
Categories: Technology
A new look at how Android XR will bring Gemini to glasses and headsetsA new look at how Android XR will bring Gemini to glasses and headsetsVP & GM
Learn how Android XR and Gemini are coming to devices like glasses and headsets, and watch Google I/O demos.Learn how Android XR and Gemini are coming to devices like glasses and headsets, and watch Google I/O demos.
Categories: Technology
Google I/O 2025: From research to realityGoogle I/O 2025: From research to realityCEO of Google and Alphabet
At our annual developer conference, we announced how we’re making AI even more helpful with Gemini.At our annual developer conference, we announced how we’re making AI even more helpful with Gemini.
Categories: Technology